What makes 12 by Morgenshtern notable?

'12' quickly rose to prominence on various music charts, illustrating Morgenshtern's commercial strength. The album not only contributed to his ongoing success but also sparked conversations about the evolution of hip-hop in Russia, where he is often seen as a polarizing yet transformative figure. By the time '12' was released in March 2022, Morgenshtern had already established himself as a prominent figure in Russian hip-hop, following his breakthrough with hits like 'Poshlaya Molly'. This album marks a continuation of his innovative style and experimentation with genre blending, solidifying his influence within the scene.