What makes Ego by Willy William notable?

The song 'Ego' achieved notable commercial success, charting in multiple countries and becoming a staple in dance clubs. Its catchy hook and rhythmic production also helped solidify Willy William's reputation as a key figure in the reggaeton genre, influencing subsequent artists incorporating similar sounds into their work. When 'Ego' was released in September 2015, Willy William was carving out a niche in the global music scene following his earlier successes in France. This single marked a significant moment in his career, showcasing his ability to blend genres like hip-hop and reggaeton, which would later contribute to the broader popularity of Latin-influenced music worldwide.