What makes Ice by Morgenshtern notable?

'Ice' quickly became a cultural phenomenon in Russia, topping charts and amassing millions of views on YouTube, which contributed to Morgenshtern's growing influence in the genre. The song's catchy hook and visually striking music video played a significant role in shaping the contemporary sound of Russian hip-hop. When 'Ice' was released in July 2020, Morgenshtern was emerging as a prominent figure in the Russian hip-hop scene, following his viral success with earlier singles. This track served as a pivotal moment in his career, solidifying his status after his debut EP 'Ushko' and leading into a streak of hits that showcased his unique blend of styles.