What makes It's Love by King's X notable?

'It's Love' stands out for its critical acclaim, often cited as a defining moment for King's X and influential in the development of alternative metal. The album's title track received significant airplay on rock radio, contributing to the band's growing fanbase and impacting the sound of 90s rock music. By the time 'It's Love' was released in 1990, King's X had already established themselves as a unique voice in the rock scene with their 1988 album 'Gretchen Goes to Nebraska'. This release marked their continued evolution, showcasing a blend of heavy riffs and intricate melodies while solidifying their position within the hard rock and progressive rock genres.