What makes Let Em Ave It by Giggs notable?

Let Em Ave It significantly impacted the UK rap scene by charting at number 2 on the UK Albums Chart, showcasing the growing popularity of the genre. The album's unfiltered narrative style helped influence a new generation of UK rappers, contributing to the evolution of grime and hip-hop in Britain. Released in 2010, Let Em Ave It marked Giggs' first full-length album following his mixtapes that established him as a key voice in UK rap. At this point in his career, Giggs was transitioning from underground acclaim to mainstream recognition, preparing for broader acceptance within the genre after his previous mixtape, Walk in da Park.

How many songs are on Let Em Ave It?

Let Em Ave It has 18 tracks, running approximately 71 minutes.

Let Em Ave It

Giggs · 2010

71 min · 18 tracks · UK rap

A gritty exploration of ambition and survival, blending raw storytelling with infectious UK rap beats.

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Top tracks — play these first

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Hustle On — This track encapsulates Giggs' relentless pursuit of success, combining sharp lyrics with a catchy hook that illustrates the hustle mentality prevalent in his community.
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The Love's Still There — Here, Giggs reflects on personal relationships amidst his rise to fame, striking a balance between vulnerability and street credibility that resonates deeply with listeners.
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Let Em Ave It — The title track serves as a powerful anthem of defiance and self-assertion, showcasing Giggs' signature flow and lyrical prowess.

Elevation

Our rating, out of 100 — and why.

AI-generated from five scored dimensions. An opinion, not a measurement.

53 /100

Foothills

Higher than 40% of albums we've rated

The album showcases strong storytelling and a distinctive UK rap sound but has uneven pacing and production quality.

What we noticed

The album opens with a spoken intro that sets a gritty tone, followed by a consistent mid-tempo beat across the first five tracks.
Tracks feature layered vocal deliveries, often with Giggs alternating between aggressive and reflective tones, enhancing the storytelling.
Several tracks incorporate minimalist production, allowing the lyrics to dominate, while others build with richer instrumentation as they progress.

Composition 25% of the score: 7/10
Craft 20% of the score: 6/10
Durability 25% of the score: 6/10
Distinctiveness 18% of the score: 7/10
Sequencing 12% of the score: 5/10

Influence 6/10

Significant within its genre. Reported but not counted — how far a record travelled describes its reception rather than the record, and a newer release has had less time to travel than an older one.

Tracklist

Best experienced from track one — press play and let it unfold.

1 Intro 4:23
2 Hustle On 4:06
3 Look What the Cat Dragged In 2:33
4 The Way It Is 4:12
5 Bus Commercial 3:27
6 Get Your Money Up 3:44
7 Ner Ner 3:23
8 Reminiscing 4:32
9 The Love's Still There 4:37
10 Little Man & Me 4:17
11 Life 3:22
12 What More Do They Want 4:11
13 Matic 4:19
14 Signs 3:32
15 Up, Up & Away 4:25
16 Have It Out 3:13
17 All I Know (Get Your Money Up remix) 3:48
18 Let Em Ave It 5:16

What to play next

Listen next

When Will It Stop

2013

Go back to

Walk in da Park

2008

Full Giggs discography Artists like Giggs

UK rap

Reference: Wikipedia · MusicBrainz · Wikidata