What makes NEW RULES by Weki Meki notable?

'New Rules' received positive reviews for its fresh take on K-pop, further establishing Weki Meki's presence in the industry. The lead single 'COOL' gained significant traction, charting on various platforms and contributing to the group's growing fanbase both domestically and internationally. By the time 'New Rules' was released in October 2020, Weki Meki had established themselves in the K-pop scene with their previous EPs. This release followed their sophomore effort, 'Lock End LOL,' and showcased their continued artistic evolution and solidified their identity as a group with a distinct sound.