What makes Now, Not Yet by half•alive notable?

'Now, Not Yet' gained significant attention for its innovative fusion of genres, debuting at number 10 on the Billboard Heatseekers Albums chart. The album's lead single 'still feel.' received critical acclaim and contributed to the band's growing popularity on social media platforms like TikTok, further solidifying their impact in the indie music landscape. Released on January 1, 2019, 'Now, Not Yet' is half•alive's debut studio album following their successful EP '3' from 2017. At this point in their career, the band was transitioning from an emerging act to a more established presence in the indie pop scene, showcasing their unique sound and elaborate visual presentations.