What makes OMG by will.i.am notable?

The single 'OMG,' featuring Usher, became a massive commercial success, reaching number one on the Billboard Hot 100 chart and solidifying will.i.am's status as a leading producer and artist. The song's infectious beat and catchy lyrics contributed to its widespread popularity, making it a staple in clubs. Furthermore, its blend of electronic dance elements influenced subsequent pop music trends. By the time 'OMG' was released in March 2010, will.i.am was already an established figure in the music industry, known for his work with The Black Eyed Peas and as a solo artist. This album marked his transition into a more prominent solo career, following his previous projects like 'Songs About Girls' in 2007. His involvement in producing hits for other artists also positioned him as a key player in shaping pop music during this era.

How many songs are on OMG?

OMG has 1 track, running approximately 4 minutes.

OMG

will.i.am · 2010

4 min · 1 track · contemporary R&B

An electrifying blend of dance beats and catchy hooks that perfectly encapsulates the club culture of the early 2010s.

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Top tracks — play these first

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OMG — This track serves as the album's centerpiece, showcasing a perfect fusion of hip-hop and dance music that defined will.i.am's sound during this period. Its collaboration with Usher propelled it to immense commercial success.

Elevation

Our rating, out of 100 — and why.

AI-generated from five scored dimensions. An opinion, not a measurement.

45 /100

Lowland

Higher than 5% of albums we've rated

The track combines catchy hooks with electronic production, making it a staple of early 2010s club music.

What we noticed

The track features a steady four-on-the-floor beat that drives the rhythm throughout its duration.
The production incorporates electronic elements, including synth stabs and vocal effects, which enhance its danceability.

Composition 25% of the score: 6/10
Craft 20% of the score: 7/10
Durability 25% of the score: 5/10
Distinctiveness 18% of the score: 6/10
Sequencing 12% of the score: 4/10

Influence 6/10

Significant within its genre. Reported but not counted — how far a record travelled describes its reception rather than the record, and a newer release has had less time to travel than an older one.

Where this album fits

In the catalog: Breakthrough — Established will.i.am's solo reputation with a chart-topping hit.
Themes: club culture· electronic nightlife
Moods: Energetic· Anthemic
Career context: By the time 'OMG' was released in March 2010, will.i.am was already an established figure in the music industry, known for his work with The Black Eyed Peas and as a solo artist. This album marked his transition into a more prominent solo career, following his previous projects like 'Songs About Girls' in 2007. His involvement in producing hits for other artists also positioned him as a key player in shaping pop music during this era.
Stylistic neighbors: David Guetta· Calvin Harris· Pitbull