What makes #thatPOWER by will.i.am notable?

#thatPOWER achieved significant commercial success, peaking at number one on the Billboard Hot Dance Club Songs chart. It also showcased will.i.am's ability to blend various genres, solidifying his influence in the pop and dance music scenes during the early 2010s. By the time #thatPOWER was released in March 2013, will.i.am was already a well-established figure in music, known for his work with The Black Eyed Peas and as a solo artist. This album followed his successful 2012 release, #willpower, continuing his trend of producing high-energy tracks that merge pop and electronic music.

How many songs are on #thatPOWER?

#thatPOWER has 1 track, running approximately 4 minutes.

#thatPOWER

will.i.am · 2013

4 min · 1 track · contemporary R&B

#thatPOWER bursts with vibrant energy, blending electronic beats and pop hooks into an anthem of self-empowerment.

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Top tracks — play these first

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#thatPOWER — The title track embodies the album's central theme of empowerment through its infectious beat and motivational lyrics, making it a standout anthem for self-confidence.

Elevation

Our rating, out of 100 — and why.

AI-generated from five scored dimensions. An opinion, not a measurement.

51 /100

Foothills

Higher than 34% of albums we've rated

#thatPOWER combines energetic beats with catchy hooks, making it a solid dance anthem but not particularly deep.

What we noticed

#thatPOWER features a driving electronic beat that maintains a consistent tempo throughout its duration.
The song incorporates layered vocal harmonies and call-and-response elements, emphasizing the theme of empowerment.
The production includes synthesized melodies and rhythmic drops that create dynamic shifts in energy.

Composition 25% of the score: 6/10
Craft 20% of the score: 7/10
Durability 25% of the score: 5/10
Distinctiveness 18% of the score: 6/10
Sequencing 12% of the score: 8/10

Influence 4/10

Known within its scene. Reported but not counted — how far a record travelled describes its reception rather than the record, and a newer release has had less time to travel than an older one.

Where this album fits

In the catalog: Breakthrough — #thatPOWER showcased will.i.am's genre-blending ability and solidified his reputation in pop music.
Themes: digital empowerment· electronic celebration· dance floor confidence
Career context: By the time #thatPOWER was released in March 2013, will.i.am was already a well-established figure in music, known for his work with The Black Eyed Peas and as a solo artist. This album followed his successful 2012 release, #willpower, continuing his trend of producing high-energy tracks that merge pop and electronic music.
Stylistic neighbors: David Guetta· Calvin Harris· Pitbull