The Time Is Now
Craig David · 2018
49 min · 15 tracks · pop music
A vibrant blend of contemporary R&B and soulful pop, layered with infectious hooks and smooth melodies.
Top tracks — play these first
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Heartline — This track stands out with its catchy chorus and upbeat rhythm, effectively capturing the essence of modern pop while showcasing David's smooth vocal delivery.
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Brand New — With its infectious groove and uplifting lyrics, this song captures a sense of renewal that resonates throughout the album's themes of love and self-discovery.
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Love Me Like It’s Yesterday — This track combines nostalgic sentimentality with contemporary production, illustrating David's ability to bridge past influences with current trends.
Elevation
Our rating, out of 100 — and why.
AI-generated from five scored dimensions. An opinion, not a measurement.
The album blends contemporary R&B with pop, showcasing solid hooks but lacking standout depth.
What we noticed
- The first half of the album features upbeat tracks that maintain a consistent tempo, while the second half introduces slower ballads that create a contrast.
- Several tracks incorporate layered vocal harmonies, with Craig David's lead vocals often accompanied by background singers to enhance the melodic texture.
- The production employs modern electronic elements alongside traditional R&B instrumentation, creating a polished sound that feels contemporary.
- Composition 25% of the score
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6/10
- Craft 20% of the score
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7/10
- Durability 25% of the score
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5/10
- Distinctiveness 18% of the score
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5/10
- Sequencing 12% of the score
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6/10
the writing — melody, harmony, structure, lyrics
production, performance, arrangement
whether it rewards returning to it
whether it sounds like itself
running order, pacing, length
Little footprint beyond its audience. Reported but not counted — how far a record travelled describes its reception rather than the record, and a newer release has had less time to travel than an older one.
Is this for you?
Good fit if you like
- steady mid-tempo groove
- feel-good sing-along moments
- uplifting vibes for gatherings
- light-hearted energy for celebrations
Maybe skip if you
- prefer intense emotional depth
- seek experimental soundscapes
Where this album fits
- In the catalog
- Late Career Highlight — Shows Craig David's continued relevance and adaptability in modern music.
- Career context
- Released on January 26, 2018, The Time Is Now marks Craig David's return to the music scene after a hiatus following his last studio album in 2016. This album reflects his efforts to adapt to modern sounds while maintaining his signature style, showcasing David’s evolution as an artist.
- Stylistic neighbors
- Usher· Trey Songz· John Legend
Tracklist
Best experienced from track one — press play and let it unfold.
- 1 Magic 2:53
- 2 Heartline 3:12
- 3 Brand New 2:44
- 4 Going On 3:24
- 5 Love Me Like It’s Yesterday 3:32
- 6 For the Gram 3:54
- 7 Get Involved 3:09
- 8 I Know You 3:34
- 9 Live in the Moment 3:06
- 10 Love Will Come Around 3:14
- 11 Somebody Like Me 2:54
- 12 Focus 2:56
- 13 Reload 3:10
- 14 Talk to Me 3:55
- 15 Talk to Me Pt. II 3:23
Reference: Wikipedia · MusicBrainz · Wikidata
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