What makes Turn it on! by Morgenshtern notable?

The album gained notable attention for its innovative sound and has been credited with influencing the rise of trap music within Russian hip-hop. It also sparked discussions around censorship and artistic freedom due to its provocative themes and visuals, further solidifying Morgenshtern's status as a controversial yet impactful artist. When 'Turn it on!' was released in January 2019, Morgenshtern was emerging as a significant figure in the Russian hip-hop scene. This album followed his earlier viral successes and marked a pivotal moment as he began to define his unique style that blends rap with rock elements.

How many songs are on Turn it on!?

Turn it on! has 1 track, running approximately 3 minutes.

Turn it on!

Morgenshtern · 2019

3 min · 1 track · hip-hop

A brash fusion of hip-hop and rock that captures the chaotic energy of youth culture in modern Israel.

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Top tracks — play these first

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TURN IT ON! — This title track embodies the album's raw energy, driving rhythms, and rebellious spirit, serving as both an anthem of empowerment and a showcase of Morgenshtern's distinctive vocal delivery.

Where this album fits

In the catalog: Breakthrough — Marked a pivotal moment in Morgenshtern's rise within the Russian hip-hop scene.
Career context: When 'Turn it on!' was released in January 2019, Morgenshtern was emerging as a significant figure in the Russian hip-hop scene. This album followed his earlier viral successes and marked a pivotal moment as he began to define his unique style that blends rap with rock elements.
Stylistic neighbors: Oxxxymiron· Basta· Guf