What makes What To Do About Them by Swirlies notable?

The album received critical acclaim for its innovative approach to melody and texture, helping to define the sound of American indie rock in the mid-90s. Its influence can be seen in the work of later artists within the genre, contributing to the popularity of lo-fi production techniques and emotionally resonant songwriting. Released in 1996, 'What To Do About Them' is Swirlies’ debut album, marking their entry into the indie rock scene after forming in Boston. This record established their signature sound, combining elements of shoegaze and noise pop, while laying the groundwork for their subsequent releases.