What makes Avalanche by Bring Me the Horizon notable?

'Avalanche' gained notable attention for its catchy hooks and heavy electronic influences, contributing to Bring Me the Horizon's ascent on charts globally. The song's radio edit format exemplified the band's strategic move to reach a wider audience, demonstrating their crossover potential in the alternative rock scene. By the time 'Avalanche' was released in June 2016, Bring Me the Horizon had already achieved significant recognition following their breakthrough album 'Sempiternal' in 2013. This single marked a shift towards a more mainstream sound, showcasing their evolution from deathcore roots to a broader alternative metal appeal.