What makes Brand New Lover by Dead or Alive notable?

'Brand New Lover' became one of Dead or Alive's most recognizable tracks, reaching the top of the charts in several countries. Its infectious hook and danceable rhythm contributed to the band's reputation during the mid-1980s, reinforcing the influence of synthesized music in popular culture at that time. In 1986, Dead or Alive was solidifying their presence in the pop and dance music scene after their breakthrough album 'Youthquake' in 1985. 'Brand New Lover' followed as a continuation of their exploration into high-energy synth-pop, showcasing their increasing commercial appeal and distinctive sound.