What makes Crave by Years & Years notable?

'Crave' received notable attention for its exploration of queer themes and personal introspection, resonating deeply within LGBTQ+ communities. The single showcased a shift in Years & Years' sound, earning positive reviews and solidifying Alexander's role as a prominent voice in contemporary pop music. Released on September 28, 2021, 'Crave' marks a significant transition for Years & Years as it is the first project after frontman Olly Alexander announced the band would continue as a solo act. This change reflects Alexander's personal growth and artistic direction, signaling a move towards more intimate storytelling in his music.