What makes How You Luv That by Big Tymers notable?

This album is significant for its role in popularizing the Cash Money sound, contributing to the label's rise during the late 1990s and influencing countless artists in Southern hip-hop. The lead single, 'Get Your Roll On,' became a club anthem, reflecting the commercial viability of Southern rap which was gaining momentum at that time. When 'How You Luv That' was released in 1998, Big Tymers were transitioning from the production duo's early days to becoming prominent figures in the Cash Money Records roster. This album followed their successful debut 'How You Luv That' and solidified their status within the burgeoning Southern rap scene.