What makes I Love You, It's Cool by Bear in Heaven notable?

'I Love You, It's Cool' received notable praise from various publications, including Pitchfork, which highlighted its innovative sound palette. The album's success helped solidify Bear in Heaven's place in the contemporary indie landscape and influenced emerging artists exploring similar sonic territories. By the time 'I Love You, It's Cool' was released in January 2012, Bear in Heaven had established themselves within the indie rock scene with their previous album, 'Beast Rest Forth Mouth' (2009), which garnered critical acclaim. This third full-length album represents a further evolution in their sound, embracing more electronic elements and expansive textures, while still maintaining their signature melodic approach.