What makes In the Morning by Itzy notable?

The song achieved commercial success, charting within the top ten on South Korean music charts and gaining international attention. It also contributed to Itzy's growing reputation as a leading girl group in K-pop, known for empowering themes and dynamic performances. Released on April 30, 2021, 'In the Morning' marks Itzy's continued rise following their debut EP 'It'z Different' in 2019. This single solidified their presence in the K-pop scene, demonstrating their evolution as artists and performers.