What makes It's Alive by La Luz notable?

'It's Alive' garnered significant attention for its fresh sound, leading to a growing fan base and critical acclaim. The album was praised by outlets like Pitchfork and received a favorable review from NPR, showcasing La Luz's potential within the surf rock revival scene. Released in January 2013, 'It's Alive' marked La Luz's debut album, introducing their unique blend of surf music and garage rock. At this point, the band had gained some traction playing local shows in Seattle but had not yet reached wider recognition outside the Pacific Northwest.