What makes Mail Order Magic by Roger Chapman notable?

'Mail Order Magic' received positive critical reception for its lyrical depth and musical experimentation, marking a significant point in Chapman's solo career. It helped solidify his reputation as a unique voice in British rock, contributing to the progressive rock genre during a time when it was evolving. By the time 'Mail Order Magic' was released in 1980, Roger Chapman was navigating his solo career after leaving the influential band Family. This album is his third solo release and reflects his artistic evolution, moving from the band's eclectic sound to a more personal and polished style. The record came during a period where Chapman was establishing himself as a serious solo artist in the UK rock scene.