What makes New Noise Designed by a Sadist by Pop Will Eat Itself notable?

'New Noise Designed by a Sadist' garnered attention for its aggressive sonic approach, resonating within alternative rock circles during a period dominated by electronic influences. The album's mix of styles contributed to its critical reception, reinforcing the band's legacy in the grebo and industrial scenes and attracting a new generation of listeners who appreciated their fusion of sounds. By the time 'New Noise Designed by a Sadist' was released in 2011, Pop Will Eat Itself had undergone significant lineup changes and a long hiatus since their previous album, 'Warp.' This release marked their return to the music scene, showcasing an evolution in sound while maintaining their characteristic blend of genres. The album encapsulated the band's reinvention in a post-millennial landscape.