What makes No Lo Trates by Natti Natasha notable?

The song quickly gained traction, showcasing Natasha's growing influence and charting on Billboard’s Hot Latin Songs. Its catchy hook and bilingual verses contributed to the rising trend of cross-cultural collaborations in mainstream Latin music. Released on January 1, 2019, 'No Lo Trates' marked Natti Natasha's first single after her commercial breakthrough with the hit 'Criminal' in 2017. This period saw her solidifying her presence in the Latin music scene as a leading female figure in reggaeton, showcasing her vocal versatility and appeal.