What makes Now It's On by Grandaddy notable?

This album features tracks that showcase Grandaddy's signature blend of irony and earnestness, resonating deeply with fans and critics alike. It contributed to the resurgence of interest in indie rock during the early 2000s and helped pave the way for subsequent artists exploring similar themes of technology and human emotion. Released in January 2003, 'Now It's On' is Grandaddy's follow-up to their critically acclaimed album 'The Sophtware Slump'. At this point in their career, the band was solidifying their unique sound and gaining a dedicated fanbase, navigating the intricacies of the indie rock scene while maintaining their quirky charm.