What makes Often by The Weeknd notable?

'Often' garnered significant attention for its bold exploration of sexuality and intimacy, contributing to The Weeknd's rising status in the music industry. The track's explicit lyrics and production style resonated with both fans and critics, solidifying his influence on contemporary R&B and earning him a spot on various charts, including Billboard's Hot R&B Songs. Released on July 31, 2014, 'Often' marked a transitional moment for The Weeknd as he moved from his critically acclaimed mixtape era into mainstream commercial success. Following the breakout success of his debut studio album 'Kiss Land,' this track further established his presence in pop music while maintaining his signature alternative R&B sound.