So Hard
Pet Shop Boys · 1990
31 min · 5 tracks · house · new wave · synth-pop
A vibrant blend of synth-pop and dance beats, capturing the essence of early '90s club culture.
Why this album works
The single 'So Hard' reached number 4 in the UK charts, demonstrating the Pet Shop Boys' continued commercial success. It was notable for its introspective lyrics and became a staple in their live performances, further cementing their influence on the synth-pop and dance music scenes of the era.
- Career context
- Released on September 24, 1990, 'So Hard' arrived during the Pet Shop Boys' commercial peak following their critically acclaimed album 'Behavior' (1990). This single marked a return to their dance roots while expanding their sound into more sophisticated pop territory. The duo was solidifying their status as leading figures in electronic music.
- Stylistic neighbors
- New Order· Soft Cell· Cabaret Voltaire
Tracklist
Best experienced from track one — press play and let it unfold.
- 1 So Hard (extended dance mix) 6:39
- 2 So Hard (single) Standout 4:01
- 3 So Hard (dub) 7:37
- 4 It Must Be Obvious Standout 4:26
- 5 Paninaro (12" mix) Standout 8:36
Reference: Wikipedia · MusicBrainz · Wikidata
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