What makes This Is the Day… This Is the Hour… This Is This! by Pop Will Eat Itself notable?

The album reached number 30 on the UK Albums Chart, indicating significant commercial success for the band. Its unique fusion of genres influenced subsequent acts in the alternative and industrial rock scenes while its satirical lyrics and sampling techniques resonated with a generation disillusioned by mainstream culture. The track 'Wise Up! Sucker' received notable airplay and became emblematic of their sound. Released on May 1, 1989, 'This Is the Day… This Is the Hour… This Is This!' marked Pop Will Eat Itself's major label debut after their initial success with independent releases. This album solidified their position within the emerging grebo scene, showcasing a more polished sound while maintaining their irreverent style. It followed their 1988 EP, 'The PWEI Is a Four Letter Word,' which set the stage for this breakthrough.

Who is This Is the Day… This Is the Hour… This Is This! for?

This Is the Day… This Is the Hour… This Is This! works well if you're into frenetic bursts of energy, dynamic flow with peaks and short tracks for quick engagement.

How many songs are on This Is the Day… This Is the Hour… This Is This!?

This Is the Day… This Is the Hour… This Is This! has 15 tracks, running approximately 51 minutes.

This Is the Day… This Is the Hour… This Is This!

Pop Will Eat Itself · 1989

51 min · 15 tracks · alternative rock · rap rock · industrial rock

A frenetic blend of rock, rap, and electronic elements that captures the chaotic spirit of late '80s counterculture.

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Is this for you?

Good fit if you like

frenetic bursts of energy
dynamic flow with peaks
short tracks for quick engagement
chaotic spirit of counterculture
participatory anthems for groups

Maybe skip if you want

prefer slow-paced listening
seek lengthy immersive experiences

Where this album fits

Career context: Released on May 1, 1989, 'This Is the Day… This Is the Hour… This Is This!' marked Pop Will Eat Itself's major label debut after their initial success with independent releases. This album solidified their position within the emerging grebo scene, showcasing a more polished sound while maintaining their irreverent style. It followed their 1988 EP, 'The PWEI Is a Four Letter Word,' which set the stage for this breakthrough.
Stylistic neighbors: Ned's Atomic Dustbin· The Prodigy· Faith No More

Tracklist

Best experienced from track one — press play and let it unfold.

1 PWEI Is a Four Letter Word 1:13
2 Preaching to the Perverted 4:26
3 Wise Up! Sucker 3:15
4 Sixteen Different Flavours of Hell 1:23
5 Inject Me 3:50
6 Can U Dig It? 4:31
7 The Fuses Have Been Lit 4:02
8 Poison to the Mind 0:57
9 Def.Con.One 3:59
10 Radio PWEI 3:37
11 Shortwave Transmission on ‘Up to the Minuteman Nine’ 1:02
12 Satellite Ecstatica 3:33
13 Not Now James, We’re Busy... 3:08
14 Wake Up! Time to Die... 6:41
15 Wise Up! Sucker (12” Youth mix) 5:42

What to play next

Listen next

Cure for Sanity

1990

Go back to

Box Frenzy

1987

Full Pop Will Eat Itself discography Artists like Pop Will Eat Itself

alternative rock industrial rock rap rock

Reference: Wikipedia · MusicBrainz · Wikidata