What makes This Is the Day… This Is the Hour… This Is This! by Pop Will Eat Itself notable?

The album reached number 30 on the UK Albums Chart, indicating significant commercial success for the band. Its unique fusion of genres influenced subsequent acts in the alternative and industrial rock scenes while its satirical lyrics and sampling techniques resonated with a generation disillusioned by mainstream culture. The track 'Wise Up! Sucker' received notable airplay and became emblematic of their sound. Released on May 1, 1989, 'This Is the Day… This Is the Hour… This Is This!' marked Pop Will Eat Itself's major label debut after their initial success with independent releases. This album solidified their position within the emerging grebo scene, showcasing a more polished sound while maintaining their irreverent style. It followed their 1988 EP, 'The PWEI Is a Four Letter Word,' which set the stage for this breakthrough.