What makes This Too Shall Pass by OK Go notable?

This Too Shall Pass became a cultural phenomenon largely due to its inventive video featuring a Rube Goldberg machine, which has garnered over 50 million views on YouTube. The song's popularity also led to its inclusion in various media, reinforcing OK Go's influence in the music world as pioneers of visual storytelling in their work. Released as a single in early 2010, This Too Shall Pass was a significant moment for OK Go following their viral hit Here It Goes Again. The band was continuing to establish their reputation for innovative music videos and artistic creativity, having gained recognition since their debut album in 2002.

How many songs are on This Too Shall Pass?

This Too Shall Pass has 4 tracks, running approximately 16 minutes.

This Too Shall Pass

OK Go · 2010

16 min · 4 tracks · alternative rock

A jubilant blend of pop rock and upbeat rhythms, infused with clever lyrical wit and infectious hooks.

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Top tracks — play these first

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This Too Shall Pass — The main track showcases the band's signature quirky style while delivering an uplifting message through catchy melodies and polished production.
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This Too Shall Pass (Sunday Hangover mix) — This remix reinterprets the original’s energetic essence with a laid-back groove, appealing to different listening contexts and highlighting the song's versatility.
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This Too Shall Pass (instrumental) — The instrumental version emphasizes the rich musical arrangement and allows listeners to focus on the intricate soundscapes that define the band’s unique style.

Elevation

Our rating, out of 100 — and why.

AI-generated from five scored dimensions. An opinion, not a measurement.

45 /100

Lowland

Higher than 5% of albums we've rated

The single showcases strong hooks and clever lyrics but lacks depth in its bonus material.

What we noticed

The main track features a bright, upbeat tempo with layered instrumentation that builds throughout the song.
The bonus mixes vary in style, with the Sunday Hangover mix introducing a more laid-back feel compared to the original.

Composition 25% of the score: 7/10
Craft 20% of the score: 6/10
Durability 25% of the score: 5/10
Distinctiveness 18% of the score: 6/10
Sequencing 12% of the score: 4/10

Influence 6/10

Significant within its genre. Reported but not counted — how far a record travelled describes its reception rather than the record, and a newer release has had less time to travel than an older one.

Where this album fits

In the catalog: Breakthrough — This Too Shall Pass solidified OK Go's reputation following their viral hit.
Themes: viral creativity· quirky optimism
Career context: Released as a single in early 2010, This Too Shall Pass was a significant moment for OK Go following their viral hit Here It Goes Again. The band was continuing to establish their reputation for innovative music videos and artistic creativity, having gained recognition since their debut album in 2002.
Stylistic neighbors: They Might Be Giants· The Postal Service· Weezer