What makes Vot tak (song) by Morgenshtern notable?

'Vot tak' became a significant hit in Russia, contributing to Morgenshtern's rise as a prominent figure in the hip-hop genre. The song's catchy hook and engaging music video helped it garner millions of views on YouTube, reflecting the growing influence of digital platforms in shaping musical success. When 'Vot tak' was released in September 2018, Morgenshtern was gaining traction in the Russian hip-hop scene, following his viral success on social media platforms. This song marked a key moment in his career as it showcased his unique style and lyrical prowess, leading to increased visibility and popularity among young audiences.