What a Time to Be Alive
Drake · 2015
40 min · 11 tracks · contemporary R&B
A dynamic blend of braggadocio and experimental beats that captures the zeitgeist of mid-2010s hip-hop culture.
Top tracks — play these first
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Digital Dash Start here — establishes the sonic palette early
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Jumpman — This track became a cultural phenomenon through its infectious hook and memorable production, epitomizing the collaboration's energy and impact.
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Big Rings — With its triumphant beat and celebratory lyrics, this track exemplifies the album's themes of success and ambition while becoming an anthem for many fans.
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30 for 30 Freestyle — This introspective track showcases Drake's lyrical prowess, offering a reflective dive into his journey amidst assertive wordplay over minimalistic production.
Elevation
Our rating, out of 100 — and why.
AI-generated from five scored dimensions. An opinion, not a measurement.
The album effectively blends styles and showcases strong collaborations, though it follows familiar trends in contemporary hip-hop.
What we noticed
- Several tracks feature overlapping verses between Drake and Future, creating a conversational dynamic rather than distinct solo performances.
- The album closes with '30 for 30 Freestyle', which shifts to a more introspective tone, contrasting with the preceding high-energy tracks.
- Composition 25% of the score
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7/10
- Craft 20% of the score
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8/10
- Durability 25% of the score
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6/10
- Distinctiveness 18% of the score
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6/10
- Sequencing 12% of the score
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7/10
the writing — melody, harmony, structure, lyrics
production, performance, arrangement
whether it rewards returning to it
whether it sounds like itself
running order, pacing, length
Significant within its genre. Reported but not counted — how far a record travelled describes its reception rather than the record, and a newer release has had less time to travel than an older one.
Is this for you?
Good fit if you like
- party-ready tracks for celebration
- catchy anthems for group vibes
- short bursts of high energy
- dynamic beats for workout motivation
Maybe skip if you
- slow-paced reflective listening
- long-form narrative exploration
Where this album fits
- In the catalog
- Breakthrough — This collaboration elevated both artists' profiles and showcased their commercial peak.
- Themes
- rap game ascent· celebration of success· collaborative synergy
- Career context
- At the time of its release, Drake was riding high on the success of his previous album, 'If You're Reading This It's Too Late', which had solidified his place at the forefront of hip-hop. 'What a Time to Be Alive' serves as a collaborative project with Future, showcasing a new direction in Drake's sound while maintaining his chart dominance. This album followed a series of successful mixtapes and albums, marking a significant moment in his evolving musical persona.
- Stylistic neighbors
- The Weeknd· J. Cole· Travis Scott
Moments worth listening for
Where the writing does something specific.
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30 for 30 Freestyle
Drake shifts from confident bravado to contemplative reflection, revealing vulnerabilities about fame and expectations.
This transition in tone provides depth to the narrative, contrasting his public persona with personal struggles and creating a multi-dimensional character.
Tracklist
- 1 Digital Dash Start here 3:51
- 2 Big Rings 3:37
- 3 Live From the Gutter 3:31
- 4 Diamonds Dancing 5:14
- 5 Scholarships 3:29
- 6 Plastic Bag 3:22
- 7 I’m the Plug 3:00
- 8 Change Locations 3:40
- 9 Jumpman 3:25
- 10 Jersey 3:08
- 11 30 for 30 Freestyle 4:14
If this landed
Records by other artists that run on the same instinct.
Rodeo
Travis Scott
Shares a similar dynamic blend of trap beats and catchy hooks, exploring themes of success and ambition.
Luv Is Rage 2
Lil Uzi Vert
Combines melodic flows with trap production, reflecting on fame and the ups and downs of life in the spotlight.
Stoney
Post Malone
Features a fusion of hip-hop and melodic elements, celebrating success while navigating personal struggles.
Reference: Wikipedia · MusicBrainz · Wikidata
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