What Now
Rihanna · 2013
49 min · 10 tracks · contemporary R&B · hip-hop · reggae
A pulsating blend of electronic beats and emotive vocals that captures a moment of introspective clarity.
Why this album works
- Best for
- pulsating energy for late nights wave-like pacing for introspection remix variety for dance floors
- Context
- By the time 'What Now' was released in August 2013, Rihanna had already established herself as a global pop icon, following her commercial peak with hits like 'Umbrella' and 'We Found Love.' This single came from her seventh studio album, showcasing her versatility in transitioning between genres while addressing deeper emotional themes.
- If you like
- contemporary R&B, hip-hop, reggae
What Now is a single by Rihanna, released in 2013. A pulsating blend of electronic beats and emotive vocals that captures a moment of introspective clarity. 'What Now' resonated with audiences and peaked at number 14 on the Billboard Hot 100, demonstrating Rihanna's continued chart success. The song's introspective lyrics and powerful delivery sparked discussions about mental health and personal struggles, solidifying its impact within the pop landscape. Here's what makes it worth your time and what to listen to next.
New to Rihanna? Read our guide on where to start.
Frequently Asked Questions
What does What Now sound like?
A pulsating blend of electronic beats and emotive vocals that captures a moment of introspective clarity. Rooted in contemporary R&B and hip-hop.
What makes What Now by Rihanna notable?
'What Now' resonated with audiences and peaked at number 14 on the Billboard Hot 100, demonstrating Rihanna's continued chart success. The song's introspective lyrics and powerful delivery sparked discussions about mental health and personal struggles, solidifying its impact within the pop landscape. By the time 'What Now' was released in August 2013, Rihanna had already established herself as a global pop icon, following her commercial peak with hits like 'Umbrella' and 'We Found Love.' This single came from her seventh studio album, showcasing her versatility in transitioning between genres while addressing deeper emotional themes.
Who is What Now for?
What Now works well if you're into pulsating energy for late nights, wave-like pacing for introspection and remix variety for dance floors.
How many songs are on What Now?
What Now has 10 tracks, running approximately 49 minutes.
Tracklist
Best experienced from track one — press play and let it unfold.
- 1 What Now (Firebeatz remix) Standout 5:03
- 2 What Now (Firebeatz radio edit) 3:15
- 3 What Now (Firebeatz instrumental) 5:03
- 4 What Now (R3hab remix) Standout 4:51
- 5 What Now (R3hab edit) 3:24
- 6 What Now (R3hab instrumental) 4:51
- 7 What Now (Guy Scheiman club mix) Standout 7:04
- 8 What Now (Guy Scheiman radio edit) 4:03
- 9 What Now (Guy Scheiman Mixshow edit) 4:29
- 10 What Now (Guy Scheiman dub) 7:04
Release Date
August 1, 2013
Artist Origin
Barbados
Runtime
49 min 7 sec
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