What makes When the Going Gets Tough, the Tough Get Going by Bow Wow Wow notable?

The album achieved commercial success, peaking at number 33 on the UK Albums Chart and helping solidify Bow Wow Wow's place in the early '80s music landscape. It is also notable for its unique blend of influences, which resonated with the emerging alternative rock scene and influenced subsequent bands exploring similar sounds. When the Going Gets Tough, the Tough Get Going was Bow Wow Wow's second album, following their debut 'See Jungle! See Jungle!' in 1982. By this time, the band had established a distinctive sound that blended new wave with tribal beats, positioning them as significant players in the burgeoning UK pop scene.