When the Going Gets Tough, the Tough Get Going cover

When the Going Gets Tough, the Tough Get Going

Bow Wow Wow · 1983

35 min · 12 tracks · new wave

A vibrant fusion of new wave energy and pop hooks, layered with infectious rhythms and playful lyrics.

Top tracks — play these first

  • →
    Do You Wanna Hold Me? — This track exemplifies the band's signature blend of catchy melodies and cheeky lyrics, making it a standout hit that captured their playful spirit.
  • →
    Aphrodisiac — Opening the album, this song sets the tone with its infectious beat and flirtatious lyrics, showcasing the band's vibrant sound.
  • →
    What's the Time (Hey Buddy) — This track features an engaging rhythm and clever wordplay, reflecting the band's knack for creating fun and memorable pop anthems.

Elevation

Our rating, out of 100 — and why.

AI-generated from five scored dimensions. An opinion, not a measurement.

50 /100
Foothills
Higher than 23% of albums we've rated

The album combines catchy hooks with varied tempos, showcasing Bow Wow Wow's new wave style while maintaining a playful energy.

What we noticed

  • The first half of the album maintains a consistent upbeat tempo, while the second half introduces slower tracks that create a contrast in energy.
  • Several tracks feature call-and-response vocal patterns, enhancing the playful and interactive feel of the music.
  • The instrumentation prominently includes bright guitar riffs and layered percussion, which drive the rhythmic elements throughout the record.
Composition 25% of the score
6/10

the writing — melody, harmony, structure, lyrics

Craft 20% of the score
7/10

production, performance, arrangement

Durability 25% of the score
5/10

whether it rewards returning to it

Distinctiveness 18% of the score
7/10

whether it sounds like itself

Sequencing 12% of the score
6/10

running order, pacing, length

Influence 4/10

Known within its scene. Reported but not counted — how far a record travelled describes its reception rather than the record, and a newer release has had less time to travel than an older one.

Is this for you?

Good fit if you like

  • short bursts of playful energy
  • catchy tracks for sing-alongs
  • upbeat soundtracks for gatherings
  • lighthearted anthems for road trips

Maybe skip if you

  • prefer long, introspective pieces
  • want slow, atmospheric sounds

Where this album fits

Career context
Released in 1983, this album marked Bow Wow Wow's third studio effort during a period of growing fame following their breakthrough with 'I Want Candy' in 1982. At this time, the band was solidifying their place in the new wave scene, showcasing a playful yet edgy sound that characterized much of their early work.

Tracklist

Best experienced from track one — press play and let it unfold.

  • 1 Aphrodisiac 2:58
  • 2 Do You Wanna Hold Me? 3:14
  • 3 Roustabout 2:20
  • 4 Lonesome Tonight 2:47
  • 5 Love Me 3:28
  • 6 What's the Time (Hey Buddy) 3:05
  • 7 Mario (Your Own Way to Paradise) 2:54
  • 8 Quiver (Arrows in My) 3:14
  • 9 The Man Mountain 2:26
  • 10 Rikki Dee 3:02
  • 11 Tommy Tucker 2:44
  • 12 Love, Peace and Harmony 2:50

Reference: Wikipedia · MusicBrainz · Wikidata