Twice

Photo: David Lee · CC BY 4.0

Twice

A relentless drive underpins their work, characterized by punchy rhythms and layered harmonies that build excitement while maintaining a buoyant energy.

J-pop · K-pop

South Korea

Start here

The song

“The Feels”

This track features an infectious hook and vibrant energy, effectively introducing listeners to Twice's pop sensibilities.

See the full guide

About Twice

Twice redefined the landscape of pop music by crafting an infectious blend of catchy melodies and high-energy choreography that resonates deeply with their audience, creating a global community united by enthusiasm and fervor.
Twice redefined the landscape of pop music by crafting an infectious blend of catchy melodies and high-energy choreography that resonates deeply with their audience, creating a global community united by enthusiasm and fervor. Their ability to blend various cultural elements into a cohesive sound has shifted the dynamics of the K-pop scene, inspiring countless artists and fans to embrace a more playful yet powerful approach to music and performance. The group's process is characterized by meticulous attention to detail in both production and visual presentation, elevating each release into an event that draws viewers in as much for its audiovisual storytelling as for its sonic appeal. This commitment to creating immersive experiences has made their performances feel like celebrations, where every song becomes a moment of connection between the artists and their audience. Lyrically, Twice often grapples with themes of love, self-empowerment, and friendship, conveyed through an earnest voice that balances both sincerity and playful irony. Their songwriting captures relatable emotions with catchy hooks and dynamic narratives, making even the most intimate feelings feel universal. The tone strikes a perfect balance between lightheartedness and depth, ensuring listeners remain engaged throughout.

21 studio albums· 44 total releases· 8 years· South Korea

Songs to start with

If you'd rather pick a song than an album.

  1. 1

    "Alcohol‐Free" — from Taste of Love (2021)

    accessible entry with immediate hook

  2. 2

    "SCIENTIST" — from Formula of Love: O+T=<3 (2021)

    accessible entry with immediate hook

  3. 3

    "STAY BY MY SIDE" — from BDZ (2018)

    establishes the sonic palette early