What makes Kura Kura by Twice notable?

Kura Kura debuted at number one on the Oricon Singles Chart, marking another milestone for Twice's chart success in Japan. The song's infectious energy and production reflect the group's continued evolution while maintaining their familiar sound, contributing to their reputation as pop icons. Released in May 2021, Kura Kura came as Twice's first single following their successful album Eyes Wide Open. At this point, the group was solidifying their status as a leading act in the global K-pop scene, expanding their reach into the Japanese market with this release.

How many songs are on Kura Kura?

Kura Kura has 4 tracks, running approximately 14 minutes.

Kura Kura

Twice · 2021

14 min · 4 tracks · J-pop

An upbeat fusion of J-pop and K-pop, blending catchy melodies with vibrant instrumentation that invites carefree dancing.

Spotify Apple Music

YouTube Music YouTube Deezer Bandcamp SoundCloud

Own it: Amazon eBay

Top tracks — play these first

→
Kura Kura — The title track encapsulates the album's playful spirit, featuring bright instrumentals and an addictive chorus that showcases Twice's signature style.
→
Strawberry Moon — This track complements the title song with its dreamy vibe and romantic lyrics, highlighting the group's versatility in exploring different themes.
→
Kura Kura (instrumental) — The instrumental version allows listeners to appreciate the intricate arrangements and production details that define Twice’s sound without vocal distractions.

Elevation

Our rating, out of 100 — and why.

AI-generated from five scored dimensions. An opinion, not a measurement.

Instrumental

45 /100

Lowland

Higher than 5% of albums we've rated

The album showcases strong melodies and vibrant production but lacks depth for lasting engagement.

What we noticed

The title track 'Kura Kura' features a bright, danceable beat with layered harmonies that create a lively atmosphere.
Both tracks are followed by instrumental versions, allowing listeners to appreciate the production without vocals.

Composition 25% of the score: 6/10
Craft 20% of the score: 7/10
Durability 25% of the score: 5/10
Distinctiveness 18% of the score: 6/10
Sequencing 12% of the score: 4/10

Influence 3/10

Known within its scene. Reported but not counted — how far a record travelled describes its reception rather than the record, and a newer release has had less time to travel than an older one.

Where this album fits

In the catalog: Breakthrough — Established Twice's reputation in Japan with a number one debut on the Oricon chart.
Themes: Japanese summer festivals· bright neon aesthetics
Career context: Released in May 2021, Kura Kura came as Twice's first single following their successful album Eyes Wide Open. At this point, the group was solidifying their status as a leading act in the global K-pop scene, expanding their reach into the Japanese market with this release.
Stylistic neighbors: Itzy· Red Velvet· Blackpink